Tuesday, September 25, 2012

Your brand is here

Your brand is not a shiny plaque in your corporate office.

Your brand is sure as hell not in the brand guidelines.

You can't decide to change it in a committee.

Your brand is not delicate to semantics.

In fact, you don't own your brand.

Because your brand is here.

It is in my head.

I made it.

You just helped.


If you are not happy with it, you'll have to talk to me about it.

What I care about is simple.

Have a heart beat.

Heart: Empathy. Personality.

Beat: Do things. Interesting things.

Tell me a good story.

Help me get my shit together.

Make me see new possibilities.

Because your brand is here.

It is in my head.

I made it.

You just helped.

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